Sunday 27 July 2014

Why some Kpop groups just don't make it

The kpop industry is a cruel one. You could be the best trainee for 10 years, but a small injury could turn those ten years of hard work into nothing but failure.

For the past few years, new entertainment companies have struggled to debut groups, but few have actually made it big. The most notable small companies are Woollim who had success with the group Infinite, Girls Day of Dream Tea Ent, and Sistar from Starship.

My opinion on small entertainment companies with the rapid debuting of artists is that they need to slow down. I want to list 5 reasons why these companies need to spend more time on the quality of the group, rather than the constant debut of them.

1. The more groups debuted, the more competition.

With the rapid debut of groups, fans have more choices. Fans like to stick to one group, and if your not the group they stick with, it'll be hard to gain their recognition.

2. The less trained the members are, the worser the performance.

Trained members can easily cover mistakes, perform better live, and seem more comfortable in front of audiences. For example, groups like 2ne1 aren't shy in front of the camera. I've found that rookie groups usually bow down and chorus out the Hello together. The greeting is unnatural, and seems as if their moms are forcing them to say hello.

2ne1:  Back Home Dance Practice



3. Spend some time on the music!

The quality of the music is so important. It's not always the looks. For example, look at BigBang. Visuals is definitely not their highest point, but the quality and the catchiness of their tunes are really impressive. I haven't seen many Big Bang songs that haven't hit 1 million views on youtube before. I feel like a lot of new groups have bland, and similar music styles. They don't stand out, and their songs become just another ballad, or rap, or anything.

Eyes Nose Lips: Taeyang



4. Be unique, but not too wierd!

Orange Caramel is an example of quirky, but not too over the top. When groups try to make new concepts, they don't always work out. Not every group can achieve Orange Caramel's quirkiness, or Crayon Pop's wierdness, but sometimes adding a simple twist to a classic style can do. Some groups make the mistake of making their video super weird to stand out. The thing is, yes, you may get recognition, but not in the right way! People will just mock or laugh, and at the end of the day, it's the video thats famous, not the group.

Orange Caramel: Catallena



5. Make lots and lots of promotional videos before the debut of a group to gain recognition!

For example, Winner. Winner has been coming out with promo teaser for who knows how long. Before debuting, you want fans and audiences to know that you are coming soon. I don't know for you, but for me, the longer the promo videos, the higher the anticipation I have for a video. Waiting could also influence my mind to think that the song may be really good too. A rookie group must gain recognition and fame so that when they debut, they will be well known to the public.

Winner: First Teaser



6. Have a unique yet catchy name!

Their are just too many acronyms. A fan can only remember so many! Numbers, please don't debut another group with numbers, colours! Take in Exo, for example. Go search for a cool planet, then name that as your group! The title can be quirky, but it should make sense to audiences the first time they see it!

7. Lastly, don't lose your signature swag!

For example, Infinite is famous for their dance moves. Instead of constantly changing concepts, Infinite sticks the videos that showcase3 their talent and their style. Fans like sticking with one concept, because they probably like the style of the group! DON'T EXPERIMENT UNLESS ITS REALLY GOOD! <---- example, IU's songs are more mature now, but she still sticks to her strong vocal ranges. This is why her songs are still her style, but different at the same time!

Infinite: Before the Dawn Dance Version




THIS IS PURELY OPINIONATED SO IF YOU DISAGREE YOU CAN LEAVE. LOVE YOU TOO~Gloria :)

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